A few of our favorite Marketing facts!

Here are a few of our favorite fun marketing facts:

1.      85% of people would rather provide an e-mail for an e-book over a tweet

2.       Blogs are 63% more likely to influence purchase decisions than magazines.

3.       Companies that blog more than 15 times per month get 5 times more traffic.

4.       The average content length for a page that ranks in top 10 position is 2000 words.

5.       If a post is greater than 1,500 words, it receives 68.1% more tweets and 22.6% more facebook likes.

6.       Articles with images get 94% more views.

7.       Using videos on landing pages can increase conversions by 86%

8.       Videos get 267% more links than normal posts.

9.       58% of your audience will stop watching video within the first 90 seconds.

10.   20% of people will read text while 80% of people will watch a video with the same exact content.

11.   Viewers retain 58% of what they see but only 10% of what they read.

12.   Average buyer consults 11 consumer reviews on the path to purchase.

BEWARE OF FAKE COLLEGES AND SCAMS

BEWARE OF FAKE COLLEGES AND SCAMS

Before choosing a fake college or a correspondence cheat, or invest all your parents’ hard-earned money take note of the following warnings issued by SAPS and the Department of Higher Education.

1.       You MUST choose an institution which is registered with the Department of Higher Education, as ALL PRIVATE HIGHER education institutions in South Africa need to be registered with the DHE. ANY CREDIBLE campus must be able to show you a certificate to that effect.

2.       ALL Higher Education Qualifications need to be ACCREDITED by the Higher Education Quality Committee of the Council on Higher Education (CHE). If the qualification is not accredited, they will not appear on the ‘registration’ certificate.

3.       Students should ask for the institution’s SAQA and NQF identity numbers as all qualifications must be registered on the NQF by SAQA (the South African Qualifications Authority)

Further advice on how to spot a fake college or a degree scam:

·         The institution’s address is legit

·         The number works / proper contact information

·         The tuition fees is a flat rate, e.g. not per subject

·         Promises a degree in no time, e.g. 30 days

·         Discounts are available if you enrol for multiple programmes

·         The institution offers a qualification which is not accredited by SA’ Department of Higher Education, but by a different organisation

·         The institution only accepts payments via credit card

·         Be extremely careful if the institution is accredited by another overseas country only or whether the institution is in another country. There is always the idea that a qualification from overseas is “worth” more, or that you can only get work overseas if you have an international qualification.

·         If you can earn your qualification by handing in your CV and not your matric certificate

·          If you failed matric, be careful, as many scam colleges offer you the opportunity to improve your results through them.  Rather enrol at a FET college. 

Degree in Digital Marketing, why bother?

Why is a career in Digital Marketing worth while?

And why study towards your three year Degree at Prestige Academy, Bellville Campus? 

Here's why!

'Optimind' has developed a list of 26 interesting facts about digital marketing, complete with a related infographic.

See the list and infographichere. Some might surprise you, some you may already be aware of. We also have summarized them on this page for you to take in along with a cup of coffee:

Email Marketing

·         The amount of e- mail that is opened on smartphones and tablets has increased by 80% globally in the last 6 months.

·         Average yield for email marketing is $44.25 for every dollar spent.

·         85% of people would rather provide their e-mail for an e-book than a tweet.

Blogs and Content Marketing 

·         Blogs give websites more indexed pages and more indexed links.

·         Blogs are 63% more likely to influence purchasing decisions than newspapers.

·         Companies that blog more than about 15 times per month, get 5 times more traffic.

·         The average length of text on a page that ranks in the top 10 position is 2000 words.

·         If a post is longer than 1,500 words, it gets 68.1% more tweets and 22.6% more Facebook likes on average.

·         Posts with a title length of 10 to 18 words get more links.

·         Articles with photos get 94% more page views.

·         Companies using infographics grow in average of 12%.

·         Companies are experiencing 55% increase in sales leads after increasing the number of pages on your site from 10 to 15.

Video 

·         Using videos on landing pages can increase conversions by up to 86%.

·         Videos get 267% more links than usual posts.

·         58% of your audience will stop watching your video within the first 90 seconds.

·         Video can keep your prospects on your website up to 2 minutes longer on average.

·         20 % of visitors will read the text on a page, while 80 % of them will watch a video with the exact same content.

·         Viewers remember 58% of what they see, but only 10% of what they read.

·         Websites with video are 50 times more likely to rank on Google's first page.

·         A consumer sees a product video is up to 144% more likely to add product to cart.

Online shopping

·         67% of consumers say that the quality of images of a product image is important in the selection and purchase of the same.

·         Consumers who receive e- mail marketing from you spend 83% more when they shop.

·         Consumers who receive e- mail marketing from you order 28% more often than others.

·         Personal email improve CTR by 14% and the conversion rate of 10%.

·         The average consumer reads 11 different reviews along the way to completing the purchase.

·         Average CTR of banner advertising is 2.1%.