"Great
stories are about challenge and failure; the rise from imminent defeat to a
place where maybe there is a road forward.
Characters that we connect with are not perfect, but they’ve got a hunger to be
better which is endearing. We connect with that struggle.
Great brands are like great stories. They are a kaleidoscope of
triumphs and defeats, successes and failures; all joined together on a shared
journey that resonates with people.
Great brands share their full-unedited story, average brands
tend to brush over their shortcomings and just tell you about the highlights.
So if you
want to build a great brand you need to be as
passionate about
sharing the story of your challenges, as you are about your successes."
Source: CherryFlava.
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