Thursday 27 August 2015

Tell Your Story!

We thought this might inspire you..
"Great stories are about challenge and failure; the rise from imminent defeat to a place where maybe there is a road forward.
Characters that we connect with are not perfect, but they’ve got a hunger to be better which is endearing. We connect with that struggle.
Great brands are like great stories. They are a kaleidoscope of triumphs and defeats, successes and failures; all joined together on a shared journey that resonates with people.
Great brands share their full-unedited story, average brands tend to brush over their shortcomings and just tell you about the highlights.
So if you want to build a great brand you need to be as passionate about sharing the story of your challenges, as you are about your successes."
Source: CherryFlava.


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